About Maxfields Travel

Established in 1926 we are an independent family company providing coach holidays, private hire and day excursions. The company is still in the hands of the family who have run the business for almost ninety years.

When a tour returns we always go vigorously through our satisfaction sheets and once again our driver/couriers who have been with us for many years have scored extremely high. We do believe we have a team of drivers who are second to none and will do all in their powers to make each tour interesting and a great success.

We don’t think in terms of groups, our clients are individuals who travel together for the benefits of group travel without the pitfalls. We provide the best holidays we can, and you bring yourselves, time after time, creating a warm and friendly atmosphere, which makes joining one of our holidays a pleasure. Together we make a great team.

Finally I would like to say a big thank you to all our clients who help to give us the confidence to introduce these new tours. And hope that through next year you find both our new and old destinations are as always giving an enjoyable, good value for money holiday. Everyone here at Maxfields, Drivers, Couriers and booking staff do hope you all have a great holiday.

Peter Maxfield
Managing Director

Peter joined the company at 19 as a coach repairer and sprayer and then progressed to a coach driver at the age of 21, starting first with day trips and private hire progressing into holidays and tours and at the age of 45 decided to move into the office to take on role of tour operator and progressing to Managing Director.

Benjamin Maxfield
Company Director

Travel Consultant and press and marketing manager. Ben left University in Manchester and worked as a Personal Shopping Manager for Harvey Nichols gaining experience in client relations and marketing. Ben joined Maxfields in 2013 and works alongside Angela. Ben has brought a wealth of ideas to promote Maxfields to new customers and introduced new ideas on our tour and day trip offerings.

Sharon Maxfield
Company Director

Sharon, Wife of Peter since 1979 originally worked at Sheffield Steel Works in the accounts department doing clerical work. She joined the family company in 1983 to do secretarial work at Maxfields and since, along with Peter, has taken the company from strength to strength.

Angela Till
Travel Consultant

Angela Joined in August 2023 and bring a wealth of experience in coach holidays an excursions. Her warm personality and approachability makes her a valued member of the team and perfect to organise your perfect holiday or day away with friends or family.

Could this be you?

If you think you’d be a great match to our attitude and company then let us know!


Company Founded

Company was founded by James Ashworth, running coal lorries and in the 1930’s put benches in the lorries and took sunday Schoolchildren to the coast.


We Moved

Moved base from Woodhouse to Rotherham.


Coach Deregulation

This meant that we could make and organise our own day trips for our customers to give them the best possible choices.


Maxfields Travel’s First Executive Coach

We took delivery of our first executive coach, so we were able to embark on our exiting continental tours.


Our Coach Range Grows

We saw the beginning of our expansion from 3 coaches, to present day where we have 14 executive coaches.


Our Services Expands

We started providing our holidays through South Yorkshire Transport Executive, which saw our pick-ups expand from Doncaster to Dronfield.


We Modernised

The company migrated from a portacabin in the coach depot, to a neighbouring site with modern office, which saw the company open its first travel shop.


Technology Improves Our Services

We updated our systems with computers, that connected us with a broader demographic of private hire clientele.


We Moved Into New Premises

We moved offices closer to the bus depot, in a more prominent space which has seen our travel shop footfall increase dramatically.


NEW and Improved Website

After great success with our existing website, we took steps to modernise and improve the services on offer to our existing and new customers by completely redesigning and building our website to better serve our audience.